Writing

Dave Morgan (via Andy Monfried):We have unique consumer insights and can tell advertisers and their agencies valuable things about their audiences and their campaigns and their products and services--things that they didn't know, and need to know. This can help [...]  Read more

Sramana Mitra:I would submit, that Yahoo hardly needs to do anything drastic, except, that it needs to reorganize its entire portfolio into Segments and Lifestyles, and align the 4Cs of each segment, so that the people interested in advertising to [...]  Read more

Andy Monfried writes that that best businesses are those that solve a customer's pain. Without that pain, it's hard to build a solid and long lasting business that makes money.Sometimes things that are really cool, technically innovative indeed, do not [...]  Read more

"Someone will successfully fuse social networking and online advertising. If I am interested in some topic, like programming in Ruby, or Vespa scooters (along with thousands of like-minded others), then sponsoring an online watering hole for aficionados should make sense. [...]  Read more

"The good news for mobile marketing is that advertisers can target by location, demographic and create actionable responses. The bad news? More than three-quarters of Americans are annoyed just thinking about it."-Ad Age, Jan 2, 2007.There will be much detritus [...]  Read more

"When the tapestry of alienation becomes the status quo, disaffection merely becomes fashion."-Klosterman, again Klosterman IV Read more

"More website business owners will realize there is this thing called Social Networks and panic when they can’t be measured. Rest assured, targeted solutions will follow in 2007. "Avinash Kaushik, December 29, 2006 Read more

"In rock, 'progressive' doesn't mean writing about the future; it means writing about a past that never happened."- Chuck Klosterman, Klosterman IV Read more

“When Picasso reworked Velazquez, Delacroix, and the other Old Masters, he seemed to be devouring them, appropriating and digesting for his own use their mysterious essence.”-Calvin Tomkins Read more