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Secular Advertising Shift

New York Times:"Last year, Nike spent just 33 percent of its $678 million United States advertising budget on ads with television networks and other traditional media companies. That’s down from 55 percent 10 years ago, according to the trade publication [...]  Read more

Amie St is the future

I've been aware of Amie St for a while now -- heard the buzz, checked out the service a few times. Looked interesting, but I never spent too much time really thinking hard about what they were creating.The way it [...]  Read more

CenterNetworks NYC Event 9/27

Allen Stern of CenterNetworks is hosting an event, a "mixer" on September 27th. CenterNetworks, like AlleyInsider, seem to be a new breed of content related sites and communities that, aside from a particular focus on the New York area (excellent!), [...]  Read more

Yahoo and Blue Lithium

Yahoo acquires Blue Lithium, as widely reported.Personally, I think this is a much more interesting deal than Yahoo's acquisition of Right Media, Microsoft's purchase of aQuantive, and Google's buy of Doubleclick, because I believe advanced targeting, particularly as it relates [...]  Read more

Twitter?

Thaddeus Clark, of the amazing Melatone Music blog and record label, writes "The 3 Most Compelling Reasons to Twitter," which to me is the best compilation and description of why Twitter has the potential to be an interesting communications medium.Number [...]  Read more